Privacy Policy for Flower Delivery Holland Park Orders

Introduction

This privacy policy describes how Flower Delivery Holland Park collects, uses, stores, and protects your personal information when you place an order with us from Holland Park and surrounding districts. We are committed to ensuring your privacy and complying with the General Data Protection Regulation (GDPR). This policy applies to all customers who use our flower delivery services in these areas.

What Data We Collect

To provide our flower delivery services, we may collect, store, and process the following types of personal information:

• Contact details: Your name, phone number, and delivery address.
• Recipient details: Name, phone number, and address of the person receiving the flowers.
• Order details: Product selections, messages to recipients, and special instructions.
• Payment information: Cardholder name and payment method details (Note: We do not store your full payment card number; this is securely handled by our payment processor).
• Correspondence: Any communication between you and Flower Delivery Holland Park related to your order.
• Technical data: IP address, browser type, and basic analytics collected through cookies when using our website.

Lawful Bases for Processing Your Data

Under GDPR, we are required to have a lawful basis for processing your personal information. Flower Delivery Holland Park processes your data under the following bases:

• Contractual necessity: The primary reason we collect and use your data is to fulfill our contract with you, i.e., to accept, process, and deliver your flower order as requested.
• Legal obligations: Certain information may be retained to comply with record-keeping and taxation requirements under the law.
• Legitimate interests: We may use your information to improve our services, prevent fraud, and communicate updates relevant to your order, provided such interests do not override your data protection rights.
• Consent: Where we rely on consent (such as for marketing), you will be given a clear option to provide or withdraw your consent at any time.

How We Use Your Information

Your personal data is used for the following purposes:

• Processing and delivering your flower order to the specified address
• Managing payment transactions and order verification
• Communicating order updates or resolving queries
• Fulfilling legal and regulatory obligations
• Improving our services and customer experience

Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected and to comply with our legal obligations. Typically, order-related personal data will be held for up to seven years to meet accounting, tax, and legal reporting requirements. After this period, your data will be securely deleted or anonymized. Details used solely for marketing purposes will be retained until you withdraw your consent or choose to unsubscribe.

Data Processors and Third Parties

Flower Delivery Holland Park uses third-party service providers to assist in delivering our services and processing your data securely. These may include:

• Payment processors: Handle your card transactions securely. We do not store your full card details on our systems.
• Delivery couriers: Receive only the necessary information to deliver your order efficiently.
• IT and website support providers: May access data only as needed to ensure the security and function of our systems.

All data processors are required to comply with GDPR and to process your data securely and confidentially. We do not sell or share your personal data for commercial purposes with unrelated third parties.

International Data Transfers

Your data is stored and processed within the United Kingdom or the European Economic Area (EEA) whenever possible. If any data must be transferred outside these areas for technical reasons, we ensure appropriate safeguards are in place to protect your privacy and legal rights as required by GDPR.

User Rights Under GDPR

As a customer of Flower Delivery Holland Park, you have the following rights regarding your personal data:

• Right to Access: Request access to any personal data we hold about you.
• Right to Rectification: Ask us to correct inaccurate or incomplete personal data.
• Right to Erasure: Request deletion of your data where there is no legal reason for us to continue processing it (subject to retention requirements).
• Right to Restriction: Ask us to restrict processing of your data in certain circumstances.
• Right to Data Portability: Receive your data in a structured format to transfer to another provider if you wish.
• Right to Object: Object to the processing of your personal data for direct marketing or certain other purposes.
• Right to Withdraw Consent: Where we rely on consent, you may withdraw it at any time without affecting the lawfulness of processing prior to withdrawal.

Security of Your Personal Data

We take appropriate technical and organizational measures to safeguard your personal data from unauthorised access, disclosure, alteration, or destruction. Access to your data is limited to personnel and partners who require it to fulfill our services. Our systems are regularly reviewed and updated to ensure ongoing data security.

Policy Scope and Updates

This privacy policy applies to all Flower Delivery Holland Park customers placing orders from Holland Park and surrounding districts. We may update this policy from time to time to reflect changes in legal, operational, or technological practices. Updated versions will be made available upon request and take effect from the time of publication.

Contacting Us

If you have questions or concerns about your privacy, our data handling practices, or if you wish to exercise your rights under this policy, please contact us using the contact form or postal address provided on our website. We will respond to your requests in accordance with applicable law and aim to address any concerns promptly and transparently.